{"id":887,"date":"2018-09-10T18:13:06","date_gmt":"2018-09-10T10:13:06","guid":{"rendered":"http:\/\/ct.v-dk.com\/uncategorized\/20180910\/"},"modified":"2019-06-28T15:26:20","modified_gmt":"2019-06-28T07:26:20","slug":"20180910","status":"publish","type":"post","link":"https:\/\/www.centurium.com\/en\/press-en\/20180910\/","title":{"rendered":"LOHO Completes Series C Financing of US$100 Million Led by Centurium Capital"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1400\" height=\"442\" src=\"http:\/\/ct.v-dk.com\/wp-content\/uploads\/2019\/05\/news_img6.png\" alt=\"\" class=\"wp-image-1005\" srcset=\"https:\/\/www.centurium.com\/wp-content\/uploads\/2019\/05\/news_img6.png 1400w, https:\/\/www.centurium.com\/wp-content\/uploads\/2019\/05\/news_img6-300x95.png 300w, https:\/\/www.centurium.com\/wp-content\/uploads\/2019\/05\/news_img6-768x242.png 768w, https:\/\/www.centurium.com\/wp-content\/uploads\/2019\/05\/news_img6-1024x323.png 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p><strong>Beijing, September 10, 2018 \u2013 <\/strong>LOHO, China\u2019s leading fashion eyewear brand, announced today that the company has completed series C funding of nearly US$100 million. The financing was led by Centurium Capital, and the capital raised is expected to be used to improve supply chain enhancement and brand promotion.<\/p>\n\n\n\n<p>Founded\nin 2012, LOHO is the No. 1 online fashion eyewear brand in China, operating\nmore than 400 stores nationwide in over 100 shopping malls and central business\ndistricts in major cities including Beijing, Shanghai, Guangzhou, Shenzhen,\nNanjing, Chongqing, Chengdu and Changsha. So far, the company has completed\nthree rounds of funding and early investors include Vertex Ventures, KTB\nVentures and Sequoia Capital. <\/p>\n\n\n\n<p>Huang\nXinzhong,\nFounder and CEO of LOHO, commented, \u201cWe will increase investment in R&amp;D of\neyewear and improve user experience, and accelerate our growth.\u201d<\/p>\n\n\n\n<p>LOHO\u2019s\nkey competitive features are its innovative online\/offline retail operating\nmodel and pioneering fashion eyewear brand positioning. With both online\nflagship stores and offline stores, consumers have both options to purchase\nglasses and search store locations, make reservations online and place orders. <\/p>\n\n\n\n<p>LOHO\nis also a pioneer in M2C (manufacturing to consumers) model, backed by its\nefficient supply chain, to offer cost-effective eyewear products to customers.\nIt takes only around 20 days from design to new product launch and its products\non shelf are updated on a weekly basis. Each store offline is serviced by three\nto four stylists who are professional optometrists and fashion stylists. LOHO\u2019s\nproducts include optical glasses, sunglasses, children\u2019s glasses, sports\nglasses, glasses with special purpose and cosmetic contact lenses to meet\ncustomers for various occasions.<\/p>\n\n\n\n<p>Gary\nLiu, Executive Director of Centurium Capital, said that the demand for glasses\nin China is very high, with a market size of nearly RMB100 million. With the\nrise of young consumers in recent years, the idea of wearing glasses as fashion\naccessory has been more and more accepted. LOHO\u2019s deep insights in consumer\nbehavior,&nbsp; efficient supply chain\nmanagement, R&amp;D capability, forward-thinking strategy has made it a leading\nbrand of eyewear in China. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beijing, September 10, 2018 \u2013 LOHO, China\u2019s leading fas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/posts\/887"}],"collection":[{"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":3,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/posts\/887\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/posts\/887\/revisions\/1025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/media\/867"}],"wp:attachment":[{"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/media?parent=887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/categories?post=887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.centurium.com\/wp-json\/wp\/v2\/tags?post=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}